So what do we mean when we talk about a user's work-life patterns and why do the matter for health and wellness apps? Knowing when people clock in and clock out, how busy their schedule is and the type of work they do means having a much better shot at predicting the context and timing of when to potentially engage with them. And as the majority of people now work from home, (over 50% of the knowledge workers) this is a 6 to 8-hour window of opportunity apps are missing out on to meaningfully reach their users. But that is not enough. Understanding that a user may have a very busy schedule that will lead to overwork will most likely impact their availability and willingness to engage with a long or demanding post-work activity, like for example going for a run. This does not mean that a user may not want to engage in a fitness-related activity, but it may mean providing the user with a shorter option that meets where the user is at mentally, emotionally, and physically, in this case providing her with a short stretching exercise to wind down. This will result in greater levels of perceived empathy, and trust resulting ultimately in the ability for a user to reach a goal with a greater sense of support and fulfilment.

At 3SSENTIA, we understand the subtlety and importance that catering to a user's work-life patterns has for an engaging experience which is why our AI specialises in analysing these and other behavioural and environmental factors to help wellness & personal development apps find the right time and context to reach their users through their service or content. Studies show 90% of users that download a health or wellness-related app drop off within 90 days, the period often associated with building a habit.