As humans, we are undoubtedly complex.
And while that certainly makes things challenging, it also presents us with new opportunities to explore how we can better serve our users to help them reach their goals and live more fully through our product or service.
Predicting human behaviour is no small task as the impact of behavioural and environmental variables can vary greatly.
COVID HAS CHANGED HOW WE LIVE & WORK
Take Covid for example. For many of us, it changed how we live and work.
With working from home being the new normal, people are seeing their personal and professional lives massively intertwined. If on the one end people enjoy this new setup (studies show people would rather work 5 days remotely than 4 days at the office!), on the other, it makes it harder to create boundaries which impact how people make decisions and manage their time.
Additionally, people are now spending more and more time on browsers which is contributing to a general change in how they interact with products and services.
Terms like work-life infusion, screen fatigue & wellbeing are trending like never before: having a deep understanding of our users work-life patterns thus becomes essential if we want to engage and retain them successfully.
MASTERING YOUR USERS WORK-LIFE PATTERNS
Despite our best intentions, we all have a hard time sticking to our best behaviours.
As product & growth people, we need to embed in our UX & user journey a greater sense of compassion, flexibility, and perseverance to ensure we learn and adapt to their work-life patterns to provide them with the support that drives greater satisfaction and long-term retention.
Discover how 3SSENTIA makes it easier for your users to integrate your product into their work-life routine.